1. What are the basic differences between planning and decision making in ad vertising management? How does...

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1. What are the basic differences between planning and decision making in ad¬

vertising management? How does an advertising plan differ from an overall marketing plan? How do advertising decisions differ from other types of mar¬

keting decisions?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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1. What are the basic differences between planning and decision making in ad vertising management? How does...

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Advertising Management

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