2. Outline the major components and considerations that you would include in your advertising plan if you

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2. Outline the major components and considerations that you would include in your advertising plan if you were the brand manager of a brand of gasoline, a major credit card, or a new electronic device for use in business computers. In what ways would the plans differ? In what ways would they be similar?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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