10. When is maximizing advertising recall a valid advertising objective? When is maximizing the likability of the...
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10. When is maximizing advertising recall a valid advertising objective? When is maximizing the likability of the advertising itself (through the use of a likable endorser, likable music, or humor) most appropriate? When are these two strategies not appropriate? Can you think of ads that represent examples of ap¬
propriate and inappropriate strategies?
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