11. Can you think of brands where the brand personality appeals to one age co hort or...

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11. Can you think of brands where the brand personality appeals to one age co¬

hort or generation, but not to another? Does this matter to these brands’ long¬

term sales potentials? If it is a problem, why did it emerge? What can be done now to eliminate this problem?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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11. Can you think of brands where the brand personality appeals to one age co hort or...

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Advertising Management

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