12. In a survey of 200 people, 90 percent recognized the Good Housekeeping Seal, 50 percent relied...

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12. In a survey of 200 people, 90 percent recognized the Good Housekeeping Seal, 50 percent relied upon it for purchasing decisions, and 29 percent believed that the product met federal quality and safety standards, but no one inter¬

viewed recognized that the seal was given only to advertisers. Should such a seal be continued? What role does it have in consumer decision making?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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12. In a survey of 200 people, 90 percent recognized the Good Housekeeping Seal, 50 percent relied...

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Advertising Management

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