16. What are the factors that should contribute to wear-out? Illustrate your an swer with specific examples

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16. What are the factors that should contribute to wear-out? Illustrate your an¬

swer with specific examples of commercials that you can recall. What are some ads that you have not tired of even though might have seen them fifty times?

And, which ones have you come to hate when repeated? Why?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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16. What are the factors that should contribute to wear-out? Illustrate your an swer with specific examples

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Advertising Management

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