2. Consider the American Airlines frequent-flyer program, a free sample program for a new soap, a 25-percent-off

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2. Consider the American Airlines frequent-flyer program, a free sample program for a new soap, a 25-percent-off price offered to retailers by a cereal brand, and two promotions that recently affected your purchasing. What were the objec¬

tives of these promotions? What role does advertising play in these promo¬

tions? What impact will these promotions have in the long-term? How would you measure that impact?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 07:03 AM

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2. Consider the American Airlines frequent-flyer program, a free sample program for a new soap, a 25-percent-off

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Advertising Management

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