3. Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in marketers

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3. Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in marketers’ IMC programs. What are the various objectives for each category of sales promotion?

(LO 16-1, 16-2, 16-3)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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3. Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in marketers

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Advertising And Promotion An Integrated Marketing Communications Perspective

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