3. Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in marketers
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3. Discuss the difference between consumer-oriented promotions and trade-oriented promotions and the role each plays in marketers’ IMC programs. What are the various objectives for each category of sales promotion?
(LO 16-1, 16-2, 16-3)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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