4. Do you agree with those who argue that the use of sales promotion detracts from brand...

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4. Do you agree with those who argue that the use of sales promotion detracts from brand equity for many companies and/or brands? Evaluate the arguments on both sides of this issue. (LO 16-1, 16-5)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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4. Do you agree with those who argue that the use of sales promotion detracts from brand...

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Advertising And Promotion An Integrated Marketing Communications Perspective

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