5. Retailer JCPenney encountered resistance when it tried to cut back on the use of promotions and move toward a

“fair and square” everyday low pricing model. Why do you think JCP customers reacted so negatively to the retailer’s reduction in promotions? Do you think JCPenney should have given the new strategy more time so consumers could adapt before abandoning it? (LO 16-1, 16-5)