3. Discuss the role the BBB National Programs, Inc. plays in the self-regulation of advertising and other
Question:
3. Discuss the role the BBB National Programs, Inc.
plays in the self-regulation of advertising and other forms of marketing communication. Evaluate the arguments for and against voluntary self-regulation as an effective way of protecting consumers from misleading or deceptive advertising and other marketing practices.
(LO 20-2)
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Related Book For 
Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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