3. Exhibit 17-18 shows an issue ad in opposition to JUUL, the vaping brand. It also shows...
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3. Exhibit 17-18 shows an issue ad in opposition to JUUL, the vaping brand. It also shows JUUL’s ad supporting a raise in the legal age necessary to purchase vapor products. Both ads were run at approximately the same time. Give your opinion as to the motivations behind the JUUL ad. (LO 17-4)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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