4. Evaluate the following proposals: a. Advertising for brands that are, for all practical purposes, identical to

Question:

4. Evaluate the following proposals:

a. Advertising for brands that are, for all practical purposes, identical to com¬

petitors’ should be eliminated.

b. The use of live models or spokespeople should be eliminated.

c. Only the product itself, with no background scenes, can be shown in an ad¬

vertisement.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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4. Evaluate the following proposals: a. Advertising for brands that are, for all practical purposes, identical to

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Advertising Management

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