5. The FTC is concerned about the use of endorsements by celebrities or experts (as opposed to...
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5. The FTC is concerned about the use of endorsements by celebrities or experts
(as opposed to the use of ordinary people or a “slice-of-life” dramatization).
What guidelines would you suggest that would help ensure that such adver¬
tisements would not be deceptive? Illustrate how your guidelines would apply by considering examples.
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