6. If a brand is not substantially different from its competitors, should its adver tisements state that

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6. If a brand is not substantially different from its competitors, should its adver¬

tisements state that fact? What would be the effect of such a rule?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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6. If a brand is not substantially different from its competitors, should its adver tisements state that fact? What would be the effect of such a rule?
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6. If a brand is not substantially different from its competitors, should its adver tisements state that

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Advertising Management

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