4. Suppose you are the president of a major consumer food company. A church group claiming to represent 2.5 million members is attempting to reduce the

“excessive violence, sex, and profanity” on television. The members have in¬

formed you that they are boycotting all products advertised on eight pro¬

grams, including Miami Vice and Dallas, and expect that their boycott will cost you $20 million in sales. What would your response be? Do you feel that you should have a policy concerning such programming? Would you screen episodes of such programs and selectively avoid episodes that are particularly objectionable?