5. Take a position on the FTC proposals regarding television advertising to chil dren. What about banning

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5. Take a position on the FTC proposals regarding television advertising to chil¬

dren. What about banning the advertising of sugar products directed at chil¬

dren under twelve? Would you prefer that food advertisers to children fund

“counterads” geared to promote nutrition? What about cutting back Saturday morning kids’ advertising to four minutes per hour? Would you alter or add to ?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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