7. What is materialism? It has been said that our society emphasizes the use of material goods...

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7. What is materialism? It has been said that our society emphasizes the use of material goods to attain nonmaterial goals. Comment. Is America too material¬

istic? What is advertising’s role in establishing values and lifestyles? How does a nation go about changing its values?

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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