8. If the FTC holds that inadequate substantiation exists for an advertising claim, it has held responsible

Question:

8. If the FTC holds that inadequate substantiation exists for an advertising claim, it has held responsible not only the manufacturer but also the agency prepar¬

ing the advertising, the media running it, and the celebrity used in the adver¬

tisement to endorse the product. Comment on this policy.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For book-img-for-question

Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

See More Books

Question Posted: Oct 17, 2024 08:00 AM

See More Questions

Knowledge Check 01 A company is in its first month of operations. Supplies worth $4,000 were purchased on January 5. At the end of the month supplies worth $3,000 were in hand. What adjusting entry...
A Job-shop manufacturer that specializes in replacement parts has no forecasting system in place and manufactures products based on last month's sales. 24 months of data are available as given in the...
A three-phase Y- transformer is rated 225-kV: 24-kV, 400 MVA and has a series reactance of 11.7 as referred to its high-voltage terminals. The transformer is supplying a load of 325 MVA, with 0.93...
8. If the FTC holds that inadequate substantiation exists for an advertising claim, it has held responsible not only the manufacturer but also the agency prepar ing the advertising, the media running...
Why might a company choose not to use revaluation accounting?
What type of company or product uses just in time ordering?
7. Pornography, which is protected by free speech guarantees, is judged by whether the average person applying contemporary community standards be lieves the dominant theme appeals to prurient...
9. Identify three advertisements that contain claims that should have prior sub stantiation.
According to a CCH Unscheduled Absence survey, 9% of small businesses use telecommuting of workers in an effort to reduce unscheduled absenteeism. This proportion compares to 6% for all businesses....
Define plant location.
Define plant location.
What are the various factors to be considered in multi plant location ?
Formal Education explain?
Renormalization Explain the concept of renormalization in Quantum Field Theory. Why is it necessary, and how does it resolve the issue of infinities in QFT?
(a) Suppose you are at the earth's equator and observe a satellite passing directly overhead and moving from west to east in the sky. Exactly 12.0 hours later, you again observe this satellite to be...
Borrowing costs should be recognised as an expense and charged to the profit and loss account of the period in which they are incurred : A. If the borrowing costs relate to qualifying asset B. If the...

8. If the FTC holds that inadequate substantiation exists for an advertising claim, it has held responsible

Question:

Step by Step Answer:

Advertising Management

Students also viewed these Business questions