8. Under what circumstances would it be effective to pulse advertising rather than spreading it out evenly?

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8. Under what circumstances would it be effective to pulse advertising rather than spreading it out evenly? Evaluate the strategy of The Broiler to engage in ten or so television pulse campaigns during the year.

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Advertising Management

ISBN: 199027

5th Edition

Authors: David A. Aaker

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Question Posted: Oct 17, 2024 08:00 AM

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8. Under what circumstances would it be effective to pulse advertising rather than spreading it out evenly?

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Advertising Management

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