9. In the chapter we said that social media and mobile are both part of an IMC
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9. In the chapter we said that social media and mobile are both part of an IMC program, and also that they use other media in their own programs. Explain what this means and give examples. (LO 15-1)
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Advertising And Promotion An Integrated Marketing Communications Perspective
ISBN: 9781260570991
12th International Edition
Authors: George Belch, Michael Belch
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