9. In the chapter we said that social media and mobile are both part of an IMC

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9. In the chapter we said that social media and mobile are both part of an IMC program, and also that they use other media in their own programs. Explain what this means and give examples. (LO 15-1)

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Advertising And Promotion An Integrated Marketing Communications Perspective

ISBN: 9781260570991

12th International Edition

Authors: George Belch, Michael Belch

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Question Posted: Jul 24, 2024 11:00 AM

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9. In the chapter we said that social media and mobile are both part of an IMC

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Advertising And Promotion An Integrated Marketing Communications Perspective

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