Advertising creativity is associated with which of the following concepts? a. fresh, new ideas b. a new

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Advertising creativity is associated with which of the following concepts?

a. fresh, new ideas

b. a new way of thinking

c. attention-grabbing and memorable elements

d. all of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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