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Advertising And Sales Promotion(1st Edition)

Authors:

Ken Kaser, John R Brooks

advertising and sales promotion 1st edition ken kaser, john r brooks 9781111573232

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ISBN: 9781111573232

Book publisher: South-Western Educational Pub

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Book Summary: Is advertising an area of interest for you? ADVERTISING AND SALES PROMOTION is a comprehensive introduction to the principles and practices of advertising. The course explores the social, ethical, and legal issues of advertising, historical influences, strategies, and media decision processes as well as integrated marketing communications. You will gain knowledge of techniques used in current advertising, including print, broadcast, and digital. The text provides an overview of how communication tools can be used to reach target audiences and increase consumer knowledge.

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