Advertising that is used to promote the superiority of a brand by comparing its features to those of competitors’

a. advertising plan

b. attitude study

c. comparison advertising

d. copywriting

e. creative strategy

f. illustration g. image advertising h. layout i. recall test j. recognition test k. resonance test l. return on investment (ROI)
m. situational analysis n. slogan o. storyboard p. SWOT analysis