Advertising was once the sole domain of advertising agencies. But with the rise of consultancies, buying up

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Advertising was once the sole domain of advertising agencies. But with the rise of consultancies, buying up talent and agencies to secure advertising dollars, the advertising landscape has changed. Is this a good or a bad thing? A temporary situation or a long-term trend? Which would you rather work for—an agency or a consultancy? Why?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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