Find an example of a campaign that you think reflects one of the message strategies discussed in

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Find an example of a campaign that you think reflects one of the message strategies discussed in this text, such as unique selling proposition, brand image, inherent drama or positioning. Discuss how the big idea is reflected in this ad or campaign?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Find an example of a campaign that you think reflects one of the message strategies discussed in

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Advertising: An Integrated Marketing Communication

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