Newspapers are being forced to change the business model of how they operate. Why is this so?
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Newspapers are being forced to change the business model of how they operate. Why is this so? What are they doing to be attractive to advertisers so that they continue to be selected as part of the media mix?
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Related Book For
Advertising: An Integrated Marketing Communication
ISBN: 9781760422998
4th Edition
Authors: George E. Belch, Michael A. Belch, Gayle Ker
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