Newspapers are being forced to change the business model of how they operate. Why is this so?

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Newspapers are being forced to change the business model of how they operate. Why is this so? What are they doing to be attractive to advertisers so that they continue to be selected as part of the media mix?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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