An advertiser that has been identified by the FTC as having a deceptive ad may be required

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An advertiser that has been identified by the FTC as having a deceptive ad may be required to

a. cease and desist the ad

b. run a corrective ad

c. pay a fine

d. all of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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