Consumer-oriented sales promotions enable consumers to a. buy higher-quality products for lower prices b. save money through

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Consumer-oriented sales promotions enable consumers to

a. buy higher-quality products for lower prices

b. save money through the use of coupons, rebates, and price deals

c. try a product they otherwise would not have tried

d. all of the above

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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