____ context describes the emotions, moods, needs, desires, and personalities of the participants in the communication process.

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____ context describes the emotions, moods, needs, desires, and personalities of the participants in the communication process.

a. Relational

c. Historical

b. Psychological

d. Cultural

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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