Discuss how sales promotion can be used as an acceleration tool to speed up the selling or

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Discuss how sales promotion can be used as an acceleration tool to speed up the selling or purchasing process and help increase sales volume. Is sales promotion a short-term strategy only? Why or why not?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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