Discuss the responsibilities and duties of an advertising or marketing communications manager in a company that uses
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Discuss the responsibilities and duties of an advertising or marketing communications manager in a company that uses a centralized organizational system versus a company that uses a decentralized system.
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The specific duties of the advertising or marketing communications manager will vary depending upon ...View the full answer
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Diane Joyce Pastorin
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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