During a recession, consumers spend less. Describe how a consumer may try to stretch his or her

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During a recession, consumers spend less. Describe how a consumer may try to stretch his or her dollars when shopping. What advertising strategies could a business use during a recession to motivate consumers to buy its products or services?

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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