Explain the difference between the three traditional linear response hierarchies, as presented in Figure 5.5 low involvement,

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Explain the difference between the three traditional linear response hierarchies, as presented in Figure 5.5 —low involvement, learning (high involvement) and dissonance/attribution—

by selecting a relevant advertising example of each.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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