Explain why the database has become a basic requirement for effective IMC. Think of brands that may
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Explain why the database has become a basic requirement for effective IMC. Think of brands that may hold your information in their database. How do they use the database to try to engage you? How effective are they? What recommendations do you have for them?
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Related Book For 
Advertising: An Integrated Marketing Communication
ISBN: 9781760422998
4th Edition
Authors: George E. Belch, Michael A. Belch, Gayle Ker
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