Choose a snack bar brand with which you are familiar. Create a 24-hour timeline of when, where

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Choose a snack bar brand with which you are familiar. Create a 24-hour timeline of when, where and how intensely you are likely to engage with the brand. How can this timeline guide communication decisions?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:01 AM

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Choose a snack bar brand with which you are familiar. Create a 24-hour timeline of when, where

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Advertising: An Integrated Marketing Communication

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