Eye-tracking and brain-wave measurement are two of the increasingly popular methods of communication effectiveness research. Search online

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Eye-tracking and brain-wave measurement are two of the increasingly popular methods of communication effectiveness research. Search online and find suppliers of these research services. What advice and benefits do they offer to advertisers and their agencies?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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