Tracking methods often support advertising effectiveness winners in competitions such as the Effies. Go online and find

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Tracking methods often support advertising effectiveness winners in competitions such as the Effies. Go online and find three Effie case studies that make use of brand tracking. How well do they support the case for effectiveness?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Tracking methods often support advertising effectiveness winners in competitions such as the Effies. Go online and find

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Advertising: An Integrated Marketing Communication

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