Find examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss

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Find examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss whether you feel these advertising claims can be defended on the basis of puffery.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Find examples of advertising claims or slogans that are based on puffery rather than substantiated claims. Discuss

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Advertising: An Integrated Marketing Communication

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