If it costs $350,000 for an advertisement on a television show that has a reach of 5

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If it costs $350,000 for an advertisement on a television show that has a reach of 5 million people, what is the CPM?

a. $75

c. $0.07

b. $70

d. $0.70

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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