In attempting to segment the market, marketers often will segment on the basis of subcultures. Citing the
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In attempting to segment the market, marketers often will segment on the basis of subcultures. Citing the chapter, explain the advantages and potential pitfalls of this strategy.
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Cultural norms and values offer direction and guidance to members of a society in all aspects of the...View the full answer
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Related Book For 
Advertising and Promotion An Integrated Marketing Communications Perspective
ISBN: 978-1260152302
11th Edition
Authors: George E Belch, Michael A Belch
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