Locate examples of advertisements (print, TV, radio, or Internet) that demonstrate an effort to increase consumers motivation,

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Locate examples of advertisements (print, TV, radio, or Internet)

that demonstrate an effort to increase consumers’ motivation, opportunity, and ability to process the message. (You may select one advertisement that demonstrates all three concepts or different advertisements for each concept.) Explain how the advertisements you chose illustrate these concepts.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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