MARKETING A new restaurant plans to open in a neighborhood that already has many successful competing restaurants

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MARKETING A new restaurant plans to open in a neighborhood that already has many successful competing restaurants with strong customer bases. The general manager for the new restaurant has asked you to develop a promotional plan to help her compete with the other restaurants. Prepare a PowerPoint presentation of your promotional plan.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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