One of your clients suddenly experiences a significant drop in traffic from organic search after outsourcing many

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One of your clients suddenly experiences a significant drop in traffic from organic search after outsourcing many of its SEO needs to an offshore company. What might explain this sudden change and what actions might you take to address it?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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