Product endorsements a. do not require the endorser to actually use the product b. are usually not

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Product endorsements

a. do not require the endorser to actually use the product

b. are usually not effective with teenagers

c. must state factual information

d. are an inexpensive form of promotion

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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