Schultz suggests that companies should start their planning outside the company (with the consumer), instead of inside

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Schultz suggests that companies should start their planning outside the company (with the consumer), instead of inside (with what the company wants). What potential conflicts could you see between what the consumer wants and what the company wants?

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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Schultz suggests that companies should start their planning outside the company (with the consumer), instead of inside

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Advertising: An Integrated Marketing Communication

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