What are the zero points that Duncan refers to in his zero-based planning? Provide some examples.

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Advertising: An Integrated Marketing Communication

ISBN: 9781760422998

4th Edition

Authors: George E. Belch, Michael A. Belch, Gayle Ker

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Question Posted: Nov 25, 2024 07:02 AM

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What are the zero points that Duncan refers to in his zero-based planning? Provide some examples.
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What are the zero points that Duncan refers to in his zero-based planning? Provide some examples.

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Advertising: An Integrated Marketing Communication

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