Select a product or service that is heavily promoted to teenagers. Create a chart that lists all

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Select a product or service that is heavily promoted to teenagers.

Create a chart that lists all of the promotional mix elements (advertising, public relations, personal selling, and sales promotion).

Next to each promotional mix element, describe how it is used to promote the product or service. If one or more of the elements are not used, provide an example of how they could be incorporated into the promotional mix.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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