Small rectangular ad that appears at the top or side of a web page and contains a

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Small rectangular ad that appears at the top or side of a web page and contains a link to the advertiser’s site

a. aerial advertising

b. banner ad

c. blog

d. cinema advertising

e. frequency

f. lead time g. media h. mobile advertising i. online advertising j. phishing k. pop-up ad l. product placement m. reach n. search engine ad o. social media p. spam q. transit advertising

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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