TECHNOLOGY Because of the Internet, going global is easier than it has ever been before. What do

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TECHNOLOGY “Because of the Internet, going global is easier than it has ever been before.” What do you think about this statement?

Explain how the Internet has changed the way business is conducted globally. Then describe some of the challenges a business might encounter by trying to “go global” using the Internet.

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Advertising And Sales Promotion

ISBN: 9780538438292

1st Edition

Authors: Ken Kaser, John R Brooks

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